Shopify has some SEO-friendly features, but there's much more you can do to improve your website's rankings. Although Shopify's SEO is based on keywords, improving your site's ranking requires more than simply incorporating a few keywords into your content.
This article will help you understand how to improve your Shopify-based website SEO to rank on the first page of the Google search engine result page (SERP).
Shopify is a paid e-commerce website builder that can be used to create an online store with features for managing products, pricing, inventory, payments, and shipping.
How to Use Shopify
Business owners can use this platform if they don't have any experience with website programming but still want to create their own online store.
To use this service, you must first register your business on the Shopify website. After that, you can build an online store website using the available dashboard.
Shopify provides three packages: Basic Shopify, Shopify, and Advanced Shopify, all of which include a 14-day free trial period to test your preferred package.
Before learning how to improve Shopify's SEO, you should be aware of the advantages of using Shopify, which include the following:
1. Simple Store Management
The first advantage is the simplicity with which Shopify stores can be managed. Because Shopify has flexible store management features, you can monitor orders directly from the application. Aside from that, you can use your smartphone to upload products and complete other tasks.
2. 24/7 Assistance
You don't have to worry if you're having trouble using the Shopify app because Shopify offers full 24-hour support via open chat, email, and phone calls.
3. Easy Online Store Builder
Many people believe that building a website is difficult. However, Shopify is here to change that perception. Users can easily create online shop websites using the drag-and-drop feature of Shop Builder.
4. 14-Day Free Trial
Before a full subscription, you can use Shopify by taking advantage of the free trial option for 14 days. So, after the trial period ends, you can continue to pay for your subscription or cancel it.
5. Have Many Themes
You can use the Shopify website theme to design your online store so that it stands out from competitors. You can use more than 100 different theme variations available on Shopify.
How to Improve Shopify-Based Websites SEO
Websites must include SEO (Search Engine Optimization) for search engines to find them. In addition to websites such as WordPress or Blogspot, SEO is also applied to e-commerce websites such as Shopify. Here are some Shopify SEO tips:
1. Use Eye-Catching Keywords
The first way to optimize Shopify's SEO is to use eye-catching keywords to attract potential customers and convince them to buy your product.
As an illustration, you market a varsity jacket on Shopify. You can enter some keywords and phrases like "buy a varsity jacket", "cheap varsity jacket", or "real varsity jacket".
2. Enter Keywords in Your Page Content
When optimizing for Shopify SEO, you should have a few keywords that you want to focus on. Making it simpler for Google's web crawlers to find your page using these keywords is the next step in the optimization process.
But before adding keywords, you must decide which pages and places to add them to. The homepage, product pages, and product category pages are the best pages to add SEO keywords. While page titles, meta descriptions, page body content, and picture alternative text are the best places to put the keywords.
3. Use Internal Links to Link Your Content
Internal links play a crucial role in Shopify's SEO. You can use internal links on every website page to link relevant and related content.
4. Improve Navigation on Your Website
One of the factors that Google considers before ranking a website is its ease of navigation because user-friendly websites have higher user engagement and, consequently, lower bounce rates.
So, a good navigation structure will encourage users to stay on your website longer. In addition, good navigation can significantly increase the ranking of your Shopify store.
The ideal place to improve your navigation structure is on your homepage. Make sure the product is easy to find on your homepage.
5. Create Backlinks for Your Shopify Store
Backlinks are links from other websites that point to your website. You can start creating backlinks other than internal links to improve the quality of your website on Google. To improve your SEO rankings, you can use a marketing strategy to share links with your business partners.
6. Speed Up Shopify Website
Slow speeds are one of the most common criticisms against e-commerce websites. However, Shopify performs quite well compared to other e-commerce platforms.
There are several methods for increasing website speed. Such as reducing image size before uploading, using the WEBP format, and reducing the number of applications installed on the website.
7. Take Advantage of User Reviews
Google likes websites with original content, consistently upgrades, activity, and customer satisfaction reviews. Additionally, customer testimonials on your website can boost sales and improve the SEO of your Shopify website.
8. Take Advantage of the Shopify Blog
In addition to optimizing product pages, you can add blog pages to your website to increase keyword density in Shopify SEO. The more relevant and diverse your keyword selections, the more people will visit your website.
You can create content around the keywords you are targeting for the best results. For example, if you sell oversized clothes, a blog post with the following title can be very successful:
- 10 Outfit Ideas with the Best Oversized Shirts
- How to Mix and Match Your Oversized Clothes to Go to a Party
- 5 Things You Should Know About Oversized Shirts.