Instagram has become one of the most popular social media platforms in recent years, with over 300 million active users each month. In fact, 70 million new photos are uploaded by their users every day. This condition is undoubtedly used by digital marketing professionals to conduct social media marketing.
Instagram Analytics tools assist you in determining how much your business is growing on Instagram so that you can clearly determine whether or not the marketing strategy you have implemented is successful.
Understanding Instagram Analytics
Instagram Analytics is one tool that assesses the overall performance of Instagram content and profiles. This tool tracks various metrics and presents them in data form so that they are easily understood by users.
Benefits of Instagram Analytics
In addition to helping assess the performance of content, this tool also has several benefits for the development of businesses. Some of these benefits include:
1. Knowing the Target Audience
Like Google Analytics, the tools in Instagram Analytics also make it easy to find out the data of users who visit your Instagram profile, such as location, gender, age, and language. You can use this information to determine the type of content to create and the target audience.
2. Evaluating the Marketing Strategy that has been carried out
Through Instagram Analytics tools, you can evaluate the marketing strategies that have been done previously. Through Instagram Analytics, you will be told what to improve and what to maintain so that you can implement the right strategy for the development of the business you manage.
3. Save Resources and Time
Using Instagram Analytics will help you save costs and time in conducting analysis to minimize errors while saving time.
Recommended Instagram Analytics Tools
There are currently many Instagram Analytics tools, both free and paid, that are highly recommended to help businesses develop. Here are some Instagram Analytics tools that you can use:
This is one of the Instagram Analytics tools with the most comprehensive features for a business Instagram account. You will be able to see all information about likes, comments per image, and the level of followers' involvement in each of your posts.
There are also other features that can help you grow your business, such as promotional features. This feature will advise you on how to increase the reach of your Instagram account, among other things.
Iconosquare is an all-in-one application aimed at small to medium-sized businesses. Not only that, but this tool also has features that allow you to create hashtags, perform user searches, etc.
This is a tool similar to TweetDeck on Twitter social media, but what makes the difference is that this tool works for the Instagram application. This tool can add multiple Instagram accounts at once in one dashboard, making it easier for you to manage your Instagram account.
Although it does not have complete analytical data, this tool is widely chosen by digital marketers because it has an easy-to-understand display that makes it easier for digital marketers to see several different photo streams in one place.
Not only that, but through this tool, you can also add a column for the feeds you follow to be able to follow users and provide certain hashtags that aim to make the monitoring process easier.
This is one of the tools for analyzing Instagram accounts. This tool is widely chosen by digital marketers because it has an easy-to-understand display. However, this tool is not only for Instagram but also for Facebook and Twitter.
You can quickly see how different Instagram account works using this tool. This tool is also popular because it allows comparison of one's Instagram account with competitors'.
In addition, this tool can also assess every activity carried out on the Instagram account, ranging from popularity, responsiveness, and other data that can grow the business.
This Instagram Analytics tool has excellent features for scheduling posts on your Instagram account and can work both in the browser and on the mobile application. Through this tool, you can also directly manage the frequency of posts on your Instagram account.
In addition, Latergramme also provides basic analysis that you need to know on your Instagram accounts, such as likes, comments, and some interesting photos from your posts.
This Instagram Analytics tool is widely used by digital marketing professionals because it performs multiple functions at once. This tool has several tabs with various functions, such as a dashboard that displays photos from the feed, the most popular posts, and various other statistics.
This is one of the Instagram analytics tools that can be used for free. Through this application, you can get a monthly analysis of each of your posts and get detailed information on the growth of your business Instagram account.
This application also provides information on content history by hour, day, month, and year. In addition, Squarelovin provides interesting features because it tracks the audience's preferences and interests, as well as the best and worst times to post.
7. Hype Auditor
This Instagram analysis tool uses artificial intelligence to index up to 3 million Instagram profiles. This tool has a lot of information that can be understood easily. In addition, through this tool, you can also distinguish between real influencers and fake influencers.
You can also find out how much profit you can get when using the influencer you have chosen after seeing the data information displayed in this tool.