Keyword stuffing is still a mistake that some SEO article writers make. This mistake can damage the SEO structure of your content, affecting your website's ranking in search engines.
The articles you make may also be unreadable, so Google won't make them a priority.
Understanding Keyword Stuffing
Keyword stuffing is the practice of including a large number of keywords in articles in order to rank well on Google pages and increase website traffic.
Indeed, keywords are one factor contributing to the quality of your SEO content. Your articles will rank higher for these keywords, potentially increasing your site traffic. But that doesn't mean you can go overboard with the keyword. This can make readers feel uneasy and quickly abandon your article.
Especially now that Google is becoming more intelligent. When Google finds articles with excessive keywords, the article's value will immediately reduce, and it will be challenging to rank such articles on the first page. Therefore, as an SEO article writer, you should avoid this practice.
Characteristics of Keyword Stuffing
Several criteria can be used to determine whether a piece of content or an article follows this practice:
- Many words appear to be unrelated to the existing sentence.
- Many words in sentences are usually unnecessary.
- Some words are used out of context.
- There are numerous words with redundant keywords.
- Articles are difficult to read and appear to force the use of keywords.
Examples of Keyword Stuffing
To be clear, here is an example of a keyword-stuffed article. This article's keyword is "Abuja car rental," with an inappropriate discussion.
"Do you have plans for a vacation to Abuja? We offer the best Abuja car rentals at affordable prices. Indeed, you can find many car rentals in Abuja. However, the Abuja car rental that you will choose does not necessarily provide the best offer. For that, you have to be careful and don't choose the wrong Abuja car rental."
Why is Keyword Stuffing Dangerous for SEO?
As previously stated, the practice of keyword stuffing will harm your website. The reason for this is that Google will consider the website to be spam if keywords are used excessively.
Then, websites that contain spam will almost certainly fail to meet the needs of their visitors. From here, Google will not rank or include your website as a recommended site. It is even possible that Google will remove the website from the SERPs (Search Engine Result Pages).
Therefore, you must be able to present content that is in line with the readers' preferences. The content you present must answer or solve the questions they had before discovering your article.
Actually, you can solve this problem by using SEO services. However, ensure that the service you choose has a good reputation and a track record of quality. If not, the results will likely backfire on your website or article.
Aside from being considered spam by Google, content that is indicated to use keyword stuffing can also result in a poor user experience. Visitors to your website will most likely immediately seek information recommendations from other websites. If many visitors do this, the bounce rate will increase. In conclusion, this practice of providing excessive keywords can clearly harm your website.
How to Avoid Keyword Stuffing
After understanding the dangers of keyword stuffing, you must also understand what must be done to avoid it. Here are some actions you can take:
1. Choose the Right Keywords
As a first step, you must ensure that the keywords you choose are suitable for the topic you are discussing. Usually, people who use this forbidden practice will only enter keywords, regardless of whether or not these keywords are relevant to the content or topic.
In addition, you also need to use keywords that have a fairly low keyword difficulty. No less important, you need to choose keywords with a high search volume so they can enter the first page of the Google search engine.
To know if a keyword is appropriate or not, you can take advantage of certain tools. Many tools are available to find keywords, such as Ubersuggest, SEMrush, Ahrefs, etc.
2. Use Concise Language
Paying attention to the use of language in your articles is also important. Ensure the language in your content is concise, so you can avoid keyword-stuffing problems.
If you make an article with language that seems long-winded, then keyword repetition may occur at every point you want to convey. Therefore, make articles using concise language only.
3. Pay Attention to Keyword Density
If you have experience writing SEO articles, you can see what the keyword density of the articles you create is like. The use of keyword density that seems excessive has an impact on the results of the SEO articles that you make.
Usually, when you write in WordPress with a tool like YOAST installed, there will be a statement when the keyword density percentage is excessive. When your article has a normal keyword density percentage, users will like your website because your writing is easy to read.
Not only that, but Google will also place your articles in good rankings. Slowly your website traffic will increase, making it one of the recommended websites to find the information users need.
4. Create Content Over 500 Words
Another way to avoid keyword stuffing is to write articles with no less than 500 words. It would be better if your content had more than 500 words. Why? The goal is that your content can compete with other content.
You can also create articles whose word count reaches 700 or even 1000. However, quality is still something that you should not ignore. So that when Google indexes articles, the discussion of your content can be more relevant and complete and provide better benefits for readers.
So much information about keyword stuffing. So, as an SEO article writer, you must avoid this forbidden practice. Don't let the content degrade in quality just because of the many keywords you enter.