LinkedIn is a social media platform for reaching out to a professional audience. People generally use this platform to find work, connect with professionals in their field, and learn new skills to help them advance in their careers. LinkedIn can also be used for business development.
This article will help you understand how to use LinkedIn for business development.
What is LinkedIn?
As previously stated, LinkedIn is a social media platform for professionals and the business community. People can use this platform to find work, connect with influential people in various industries, learn about career advancement, and much more.
How to Use LinkedIn for Business
Step 1: Create an account/profile on LinkedIn
The first step is to create a LinkedIn account. Here's how to create a profile on LinkedIn:
- Go to LinkedIn and register your name, email address, and password to use.
- Choose your profile picture. We recommend that you use a professional-looking profile picture.
- Add a banner image behind your profile photo.
- Fill in your job/position in the company.
- Finally, add your employment history, education, and core skills.
Step 2: Create a company LinkedIn page
Once you have a LinkedIn account, you can now create a company page by following the steps below:
- Go to the LinkedIn home screen
- Click the "Work" icon in the upper right corner.
- Scroll down and select "Create Company Page."
- Choose the most suitable business category for your company.
- Fill in the data or information required by LinkedIn and upload the company logo/profile.
Step 3: Build a corporate network
Next, you can begin to build your network. On Linkedin, you can build two types of networks: "Connect" and "Follow." Connect is a two-way relationship that allows both parties to see the shared content of the other. While follow allows a user to learn about the activities of others without being directly connected.
You can build a network by following or connecting with other businesses that are relevant to yours. You can also follow businessmen, influencers, figures, or important people with extensive business development experience. This way, you can learn a lot about how to run your own business.
Step 4: Create engaging content
To reach the target audience, the company page, like other social media, must provide a variety of exciting content such as tips, information, funny videos, pictures, and others.
Step 5: Be consistent in posting content
In addition to being consistent and posting content regularly, you must also be consistent in your language style, marketing message, and customer engagement.
Step 6: Interact with your followers
The best way to introduce your company on LinkedIn is to interact with or be involved in the community. You can start a conversation after you've shared a variety of content by responding to questions or asking your audience to share their thoughts on the content you're reviewing.
If your company page is interactive enough, it will have a high level of engagement. As a result, the company will be more widely known and have higher brand awareness.
Using LinkedIn is actually not much different from other social media. Aside from being used as a platform to develop a career, business owners also use LinkedIn to manage their company's online presence. Companies can reach a professional target market audience by being present on LinkedIn. See the benefits of LinkedIn for business here.