8 Things to Pay Attention to When Creating an E-Commerce Website

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8 Things You Need to Pay Attention to When Creating an E-Commerce Website

Creating an e-commerce website is the best decision your business can make to stay competitive in this digital era. However, the success of an e-commerce site is not solely determined by the quality of the products sold. You must pay attention to various factors for your e-commerce website to generate more sales.

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Types of E-Commerce Business Models

E-commerce is a transaction of buying and selling goods and services carried out through the internet and electronic media. Before developing an e-commerce website, you need to understand that there are several models of e-commerce businesses, namely:

1. B2C – Business to Consumer

B2C is a business model that occurs between companies or sellers of products/services and end consumers. So, anything consumers buy on that e-commerce website is part of a B2C transaction. Examples of B2C e-commerce websites are Amazon, eBay, and Alibaba. 

2. B2B – Business to Business

In the B2B business model, transactions are carried out between one business and another. So, a business sells its products or services to other businesses. Some examples of B2B businesses are Salesforce and HubSpot.

3. C2B – Consumer to Business

Individual consumers or entrepreneurs can sell their products or services to businesses through this C2B e-commerce business model. www.istockphoto.com is an example of a website that uses the C2B business model, as it contains stock photos, images, or elements for the company's design needs.

4. C2C – Consumer to Consumer

C2C is a business model in which consumers sell their goods or services to other consumers. Many e-commerce websites in Nigeria use this business model. Some of them are Jiji.ng and Olist.ng. 

Things to Pay Attention to When Creating an E-Commerce Website

1. Mobile-Friendly Website

Currently, the majority of consumers conduct online shopping through their smartphone devices. Therefore, if your e-commerce website is not optimized for mobile devices, you may miss out on many opportunities to increase sales. Therefore, when developing an e-commerce website, you must ensure that it is mobile-friendly.

In addition, Google, the world's largest search engine, has stated that mobile-friendly websites will be prioritized for ranking. You certainly do not want your website to be challenged by other websites on the search result page. Therefore, ensure that the website you create is mobile-friendly.

2. Provide a Frequently Asked Questions (FAQ) Page

When users visit your website for the first time, they may have questions such as how to register, change their account name, pay, and so on. Users will leave your website and switch to competitors if they find it difficult to use and cannot find answers to their questions.

To avoid this, include a Frequently Asked Questions (FAQ) page on your website. The best way to structure a FAQ page is to collect all frequently asked questions by buyers and then provide clear but simple answers to those questions.

The FAQ page can also save you time because you won't have to spend as much time responding to email questions from users. Users can quickly find answers to questions they may have while using your website by visiting the FAQ page.

3. Website Security

The e-commerce website will become a platform for online transactions, so customers' personal data will be stored on it. To maintain the confidentiality of this data, you must prioritize the security of your website. Do not let your website have a weak security system that makes it vulnerable to cyber attackers.

There are several ways you can ensure the web security system is adequate, such as:

  • Using SSL Certificates

SSL stands for Secure Socket Layer. If you use it, your website URL will change from HTTP to HTTPS. By using HTTPS, communication between the browser to the server and the server to the server will be encrypted so that the data sent will be more secure.

  • Using a Web Application Firewall (WAF)

This WAF will function as a gatekeeper that blocks and denies access when it finds suspicious traffic or traffic indicating a security threat.

  • Enabling Two-Factor Authentication

You can use two-factor authentication (2FA) as an additional layer of security in addition to passwords and usernames. This authentication system ensures the security of your customer accounts.

  • Routinely Performing Penetration Testing

Penetration testing, commonly shortened to pentest, is a test carried out by the IT security team (pentester) to determine the security level of a website. By doing a pentest, you can find the weaknesses or vulnerabilities in your system so that improvements can be made immediately. Pentesting will keep your e-commerce website from being attacked by cyber attackers.

4. Multiple Payment Options

You should provide multiple payment options within your e-commerce site to generate more sales. Currently, there are different payment methods that you can provide, such as bank transfer, PayPal, flutterwave, etc. If you want to provide a bank transfer method, then provide several account options from different banks.

From the various methods available, you can choose the payment method that best suits your customer's needs. In addition, also make sure that the payment system you provide is safe to use. 

5. Customer Reviews

You must provide customer reviews on the e-commerce website because 90% of consumers will read reviews before making a purchase. Also, product pages with customer reviews can generate 3.5 times more conversions than those without customer reviews. (Source: oberlo.com)

Provide genuine and honest customer reviews. You don't have to worry about negative reviews because sometimes they can positively impact your business. Products without negative reviews are considered censored, and buyers will assume the reviews you show are fake.

6. Related Items

When shopping on e-commerce sites, you may have noticed product pages with the information "You might also like this product." On average, large e-commerce websites already include a feature that displays related items on their product pages so that customers can see more of the products they offer.

Recommending related items helps you sell more products and shows customers that you understand their needs. This feature can improve the user experience and encourage customers to return to your product pages.

7. Quality Product Photos and Videos

One of the most significant drawbacks of shopping online is the limitation of seeing and feeling the products in person. Therefore, to encourage customers to immediately make a purchase, you must provide quality images or videos representing your product's quality. 

To stand out from the competition, you can also provide interactive product images such as applying AR technology or 360° photos.

Based on information from builderfly.com, around 63% of consumers state that AR technology can improve their shopping experience, and 35% of online shoppers say AR has forced them to shop more often. In addition, about 22% of users stated that if AR was available on many e-commerce websites, physical stores would become unattractive. One example of a large company using this technology is IKEA.

In addition to using AR technology, you can also use 360° photos. With 360° photos, you can display products from various angles. Products displayed with 360-degree photos will look more realistic than 3D photos.

However, when you use interactive content, you must also ensure that the website performs very well to display the content quickly.

8. Goods Delivery Information

Many traders make the mistake of not making the shipping information clear. Several factors can discourage buyers from intending to shop on your e-commerce website, one of which is the high shipping cost.

Therefore, if you have a free shipping promotion, you must clearly notify the customer. Ascertain that they understand how to obtain the free shipping benefits.

You should also include a feature that allows buyers to track the goods they ordered directly from your website. As a result, buyers will have more trust in your services.


𝔀𝔀𝔀 𝐍𝐢𝐚𝐃𝐙𝐆𝐍 𝕔𝕠𝕞

About the Author

I am a web designer and developer. Sharing knowledge is my passion and web designing is my interest but it is not bigger than my interest in Islam.

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