Instagram is a social media platform where users can share photos and videos. Since its inception in 2010, Instagram has taken the world by storm and is widely popular. Instagram also makes it simple for users to enhance their photos with filters and editing tools.
Now, the use of Instagram is not only limited to posting photos, videos, and creating stories on personal accounts. Instagram can also be used as a marketing platform. Through a business account, you can display a product, promote the product, and even inspire its users.
Its active users, which reach over 500 million daily, clearly show Instagram's importance as a marketing platform. However, Instagram marketing has become increasingly competitive in recent years. Even based on data released by Instagram, more than 200 million Instagrammers open at least one business profile daily.
This can be quite difficult, especially for those just starting out on social media marketing, primarily through Instagram. However, you can successfully market your business if you use the right strategy.
Steps to Start Instagram Marketing For Beginners
1. Create a Business Account
The first step in Instagram marketing is to create a business account. This is important because there are several useful features on a business account that you cannot access through a personal account.
If you previously had a personal account that already had a brand and followers, you can easily switch it to a business account. However, if your personal account does not accurately represent your product, you should create a new business account.
2. Optimize Your Profile
After successfully creating your business account, the next step is to optimize your Instagram profile. Profile photos are important because they are a new visitor's first impression of your profile. Use an appealing, one-of-a-kind, and easily remembered logo or image.
You can also include a bio in your profile. The purpose of the bio is to briefly present your company's objective. Begin by introducing yourself, your products or services, and why customers should purchase them.
Displaying contact information, such as phone number and email address, in the profile section of the bio can make it easier for users to contact your business directly. Including a link can help direct users to a specific site or page.
3. Define your Instagram Marketing Goals
Determining the objectives of a campaign will assist you in developing the right strategy and producing appropriate content to meet your goals. As a result, you must begin your Instagram marketing business with specific goals in mind.
Here are some of the most common objectives you can adopt for your brand:
- Showcase the products and services of your business
- Building a brand community
- Increase brand awareness
- Showcase your company's values and culture
- Advertise your products and services to potential customers
- Increase brand loyalty
- Share updates from your business
4. Define Your Audience
At this point, the purpose of your Instagram venture is clearly defined. Now, it's time to determine what type of audience you want to reach before starting Instagram marketing.
You can define your target audience based on demographics, such as age, gender, interests, and location. Determining the target audience before starting an Instagram marketing business can also help you decide what type of content to create.
5. Create Interesting Content
Instagram allows you to post a wide variety of content. Some types of content that can increase awareness and engagement of your product are:
The most shared content on Instagram is images. Your business needs to have a recognizable visual identity. Try to post a variety of images. This will help your brand to interact with your followers in different ways.
You can also upload videos on Instagram to promote products, communicate with customers, and share creative ideas.
- Behind-the-Scene Posts
Behind-the-scenes content provides a glimpse of your business that people usually don't see. There may be exciting moments in running a business that you can show customers.
- Instagram Stories
Content placed in the story section will disappear within 24 hours. With this in mind, the story section of your account is perfect for use as a means of the latest promos or other brief information. You can also tag (mention) other accounts in the story to build connections with fellow businessmen and your customers.
- Instagram Story Highlights
Instagram story highlights are stories that have been previously posted. This feature is in the form of a small circle below the Instagram bio. You can display a list of products or services, the latest promos, location info, and more. By utilizing this feature, customers will find it easier to see products and other attractive offers.
- User-Generated Content
User-generated content is content sourced from customers, social media followers, or communities that use your brand. Invite them to interact with your brand, for example by holding challenges using certain hashtags.
The more people interact with your brand, the more credibility your brand has.
6. Post Content Regularly
You want your customers to remember your brand and stay engaged with them. The key to achieving both of these is to post content consistently.
Remember that the best time to post content varies depending on your industry and audience type. For example, the best time to post content in the food and beverage industry is 12 noon, when many people take a break from work.
Once you determine the right time to post content, you can create a content calendar to plan and schedule content.
7. Tracking with Analytics Tools
When using Instagram as a promotional medium, you must monitor it regularly to see how your business is doing. Of course, you want to watch how your posts, stories, or business accounts are doing. You can check it out by using the Instagram Insights feature.
You should also monitor basic indicators such as likes, comments, and the number of followers. You can ensure the proper operation of your business account by monitoring these basic indicators.
Instagram is an option for those who are starting a business and want to use social media as a promotional platform. Instagram, as we all know, is a social media platform that focuses on visual content, with the entire feed consisting of photos or videos.
Through Instagram, you can build a brand through photos or videos. Instagram now has 1.44 billion monthly active users and will continue to grow.