7 Best E-commerce CMS to Grow Your Online Store

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7 Best Ecommerce CMS to Grow Your Online Store

The e-commerce industry is currently expanding. This is evident in the growing number of digital platforms used to sell services or products online.

People nowadays prefer online shopping activities, owing to easier internet access in Nigeria. Online shopping is considered more practical, easier, and saves more time and energy than traditional transactions through offline stores.

To compete with competitors, you must, as a business owner, follow the growing trend of providing the convenience of shopping through digital platforms. To make things easier for you, there are currently many e-commerce CMS that you can use to manage your online store.


What is an Ecommerce CMS?

An e-commerce CMS is a system or tool that allows e-commerce store owners to create, edit and publish digital website content without having to write any code. CMS itself stands for Content Management System. This system also allows users to change the look or feel of their online store. Examples include changing product page layout, creating banners for promotions, or adding new sections on website pages for better promotions.

The e-commerce CMS itself is divided into two categories:

1. SaaS

SaaS CMS is a cloud-based solution for e-commerce stores that does not require a separate server. When using this type of CMS, you don't need to download the system, manage updates, or set up a data repository because the vendor's software will prepare it for you. To use this SaaS CMS, you need to pay a subscription fee. 

2. Open-source

When you use this Open-source CMS, you have complete control over the functionality of your e-commerce web. The open-source software is free to download, and you can host it yourself. That means you must find hosting, maintain the server, and install software updates when needed.

7 Best Ecommerce CMS for Developing Online Stores

1. Shopify

Shopify is one of the most popular and well-known SaaS E-commerce CMS. This CMS is often used by small online business owners or beginners because it provides a simple interface at an affordable price. In addition, Shopify can also be the best solution for business owners who do not have the technical knowledge and cannot afford to hire their own development team. However, the features provided by Shopify are quite diverse depending on the type of package you choose so that even large businesses can use them.

Shopify advantages:

  1. Fast and easy to use
  2. No technical skills required
  3. Safe and reliable
  4. 24/7 service
  5. Mobile friendly

2. Magento

Magento is an open-source-based e-commerce CMS. This CMS offers a variety of interesting functionalities ranging from marketing features, search engine optimization, catalogue management, chatbots, and much more. In addition, Magento also offers flexibility for its users. You can plan to build large or small e-commerce with this CMS.

Although it can be used by businesses of all sizes, Magento is often the choice for large companies that can afford to hire their own development team. This is because Magento requires a technical understanding of website development.

Magento advantages:

  1. Open-source and free
  2. Mobile friendly
  3. SEO friendly
  4. Customizable
  5. Powerful

3. WooCommerce

The next e-commerce CMS is Woocommerce. Basically, Woocommerce is an open-source-based WordPress plugin that is used to build online stores. Just like WordPress, this CMS plugin also has a simple interface that makes it easy to use.

WooCommerce is one of the most customizable e-commerce CMS. You can add various features or extensions to enhance the functionality of your online store. If you are building an online store using WordPress, then WooCommerce could be the perfect solution for you. 

WooCommerce advantages:

  1. Open-source and free
  2. Customizable
  3. SEO friendly
  4. Affordable and flexible
  5. Safe to use

4. BigCommerce

BigCommerce is a hosted platform that allows you to sell products online through your website. If you choose to use BigCommerce, you don't need to download and provide a place to store anything because this e-commerce CMS is a type of SaaS CMS.

BigCommerce has many useful features for your online store. Some of them are tools for managing submissions and payments, optimization for search engines or SEO, integration with Amazon, eBay, or social media sites, and others. Just like Shopify, BigCommerce also offers flexible plans. So whether small, medium or large businesses can choose the package service that best suits their needs. 

BigCommerce advantages:

  1. Mobile friendly
  2. 24/7 service
  3. SEO friendly
  4. Quick setup
  5. Easy to use

5. OpenCart

OpenCart is an open-source e-commerce CMS that offers a variety of templates and plugins for a fast online store setup. This CMS includes a lightweight and simple platform often used by beginners or small businesses. Nonetheless, OpenCart performs quite well and integrates with over 20 payment gateways and eight delivery methods.

OpenCart advantages:

  • Open source and free
  • Offers a lightweight and fast CMS platform
  • Has a lot of third-party extensions and modules

6. PrestaShop

Prestashop is an open-source CMS with MySQL data management and allows for extensive backend code customization. PrestaShop is for you if you want to develop an online store from scratch.

Basically, PrestaShop is quite easy to use and install. However, you need to know that in order to set up this PrestaShop, you will need a little understanding of website development.

PrestaShop provides many useful features for a business. Some of these include SEO settings, configuration for shipping, and even features for handling product taxes.

PrestaShop advantages:

  1. Open-source and free
  2. Flexible and easy to manage backend
  3. Provides a variety of payment gateway options

7. AbanteCart

AbanteCart allows you to create an e-commerce site to offer your products or services. This platform allows you to manage multiple stores in one panel and make sure your site works well on mobile or tablet devices. This e-commerce CMS is open-source and provides a variety of useful features, such as unlimited themes, shipping features, and so on.

AbanteCart advantages:

  1. Open-source and free
  2. Provides features to manage and categorize products
  3. Has features for marketing management

Tips for Choosing the Best E-commerce CMS for Your Business

When choosing which e-commerce CMS to use, there are at least a few things you need to pay attention to, namely:

1. Easy to use

A CMS should be able to provide assistance in managing your online store. If you are currently starting an online business and do not have a development team, then make sure you choose an e-commerce CMS that is easy to install and use. In addition, make sure the features and workings of the CMS are not complicated so that you can still give the main focus on business development.

2. Costs that need to be incurred

Knowing how much it will cost you is the most important factor to consider when choosing a CMS. To manage an online store, you need to know some basic features that must be available in a CMS, such as features to manage product pages, add payment forms, manage order lists, track inventory, and others.

So, make a list of all the CMS platforms that offer those features, compare them, and see which option fits your budget. Before choosing, also consider all other aspects needed to create an online store, be it domains, plugins, hosting, etc. Thus, you can run an online store according to the available budget. 

3. Easy to optimize to provide a good User Experience

Shoppers today are increasingly familiar with e-commerce websites. If your e-commerce website is difficult to operate, then customers will leave your website without making a purchase. Therefore, ensure your e-commerce CMS has a flexible and mobile-friendly design. 

Some e-commerce CMS also offers various integrations and plugins that can be used to run promotions on the website. In addition, to provide a good user experience, make sure your e-commerce website is fast.

4. SEO friendly

SEO is essential for making your e-commerce website stand out on search engine results pages. When users need a product or service, they use search engines such as Google to find it. Using an SEO-friendly CMS can increase the likelihood that customers will find your e-commerce website easily.

5. Security

Because your online store will be the place to make transactions, you must also ensure that the CMS uses a good security system. As an e-commerce owner, data security should be a top priority. If a data breach occurs, the business's reputation will be damaged, and customers will no longer trust your services.

6. 24/7 service

If you are a solopreneur or have a small team with limited IT experience, choose a CMS platform that offers 24/7 customer service. With this service, the CMS development team can help you when a problem occurs 24 hours non-stop. This needs to be a concern because the business will lose revenue when the e-commerce web cannot operate.

𝔀𝔀𝔀 𝐍𝐢𝐚𝐃𝐙𝐆𝐍 𝕔𝕠𝕞

About the Author

I am a web designer and developer. Sharing knowledge is my passion and web designing is my interest but it is not bigger than my interest in Islam.

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